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McKENZIE (November 10) — The Carroll County Humane Society raised $5,610 in much-needed funds and earned widespread exposure for the shelter’s animals Tuesday with a big assist from …
McKENZIE (November 10) — The Carroll County Humane Society raised $5,610 in much-needed funds and earned widespread exposure for the shelter’s animals Tuesday with a big assist from Jordan’s Way, a charity with a unique method of raising money and awareness.
Jordan’s Way was founded by Kris Rotonda of Florida in memory of the beloved dog he rescued from a shelter eleven years ago. Since Jordan’s passing in 2018, Rotonda founded the organization and began traveling near and far to help shelters in need.
The former bodybuilder uses feats of strength and endurance to bring attention to shelters and the animals that they serve. He has done countless push-ups and sit-ups, dragged 250-pound truck tires for miles and even spent 72 hours locked in a dog kennel.
Rotonda hosted a four-hour Facebook Live event at CCHS Tuesday, during which he introduced viewers to each animal living at the shelter. As the livestream reached milestones on views, shares and money donated, Rotonda did push-ups and sit-ups. At bigger milestones, Rotonda and CCHS members and volunteers (as well as this animal-loving reporter) completed ice bucket challenges for the amusement of the live viewers.
By the end of the night, the event had 781 views, 13,000 shares, 40,865 people reached and, most importantly, $5,610 in funds raised. Several animals have been adopted and taken to their “forever homes” as a direct result of the Facebook Live event.
Rotonda told The Banner, “Jordan came from a shelter like this in Florida. She’d been there for three years. I feel passionate about getting the animals out. I love bringing attention to the animals and the shelter workers, too. They are the most selfless people I’ve ever been around. There’s so much negativity people have about shelters. They think it’s dirty, it’s ugly and so on. When you show them in a different light, it gives people a different perspective. Especially with the shelter animals. If people see me go down to the floor, I get down to their level...[dogs bark loudly in the shelter as he speaks]...listen to those dogs back there,. It sounds terrible until you go in there. They’re just wanting attention... People have to understand, you have to support your local shelter or they’re not going to make it.”
To learn more about Jordan’s Way, visit JordansWayCharities.com.