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McKENZIE (January 18) — NaviRetail of Memphis was contracted through the McKenzie Industrial Development Board to conduct an analysis of retail business in the community and help the city to develop a plan to fill the gaps in retail and attract additional retail businesses.
Casey Kidd, founder of NaviRetail, made a presentation to business leaders on Friday at the historic Park Theatre in McKenzie. He said his company uses various methods to analyze traffic and shopping patterns, and where customers come from to shop in McKenzie.
NaviRetail helps communities realize their retail potential through the use of research, consulting, and representation. The analysis used 67 segments of psychographic research.