Bethel University Appoints Lougan Bishop as Vice President of Enrollment and Advancement

McKENZIE (April 8) -  Bethel University announces the appointment of Lougan Bishop as the new Vice President of Enrollment and Advancement effective April 28. With more than 17 years of experience in higher education enrollment and marketing, Bishop brings a wealth of expertise and a proven track record of driving institutional growth through innovative and strategic initiatives.

"We are thrilled to welcome Lougan Bishop to the Bethel University family," said Bethel President Dr. Perry Moulds. "I’ve witnessed first-hand how his innovative approach and strategic leadership can provide invaluable support as we continue to grow and enhance our enrollment, marketing, and advancement efforts. I am confident that Lougan's expertise will help us achieve new heights in student recruitment, alumni engagement, and institutional development."

Bishop joins Bethel from Belmont University, where he most recently served as the Director of Web  and Video Strategy. During his tenure, he played a pivotal role in launching Belmont's first flagship social media accounts and the Boulevard Team, the university student social media team. He also directed the redesign and restructure of the university's flagship website, led digital media efforts for the university’s historic We Believe fundraising campaign, and spearheaded multiple award-winning web and video projects. His efforts in digital marketing, brand strategy, video production, and data analytics have significantly enhanced Belmont's online presence and stakeholder engagement among prospective students/families, employees, alumni, parents, and donors.

Bishop also brings extensive experience in enrollment and admissions, having served in multiple roles at Belmont University. He enhanced recruitment efforts by implementing Belmont’s first customer relationship management system for admissions, along with the prospective student portal, BU4U. He launched the university’s first online prospective student group, contributing to improved yield rates and helping drive a nearly 10% increase in first-year enrollment that year. His impact extended to campus visit days as well, where he played a key role in reimagining digital presentations and visitor experiences within the new Admissions Welcome Center.

In his new role at Bethel University, Bishop will serve as a key member of the University’s leadership team, providing strategic direction and oversight for all enrollment management and marketing initiatives. He will also provide oversight for fundraising and engagement activities in partnership with President Moulds. Bishop’s extensive experience in enrollment management, digital strategy, and cross-functional leadership will be instrumental in advancing Bethel's mission and vision.

"I am honored to join Bethel and incredibly excited to play a role in forwarding this University’s mission to provide an accessible education that helps each student develop to their highest potential," said Bishop. "There are vast opportunities ahead for this institution and its students, and I’m grateful to Dr. Moulds and his entire team for welcoming me to the Wildcats’ campus. Let’s get to work!”

Bishop holds a Bachelor of Science degree from Middle Tennessee State University, where he majored in biology and minored in geology. He has been actively involved in various professional organizations, including the Higher Education Web Professionals Association in which he chaired the volunteer committee, and the Council for the Advancement and Support of Education (CASE). Bishop serves as an instructor in the Belmont University Executive Education MiniMBA program. He is also the co-founder and co-host of the “Higher Ed Social” podcast with more than 200 episodes recorded covering a variety of higher education topics and viewpoints.

Bishop is married to Maren, his wife of 17 years. She is an accomplished professional with extensive experience in student success and enrollment management and currently serves as Belmont’s Assistant Director of Student Care & Support. Together, they are the proud parents of two sons, Simon and Soren.

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About Bethel University

Bethel University, located in McKenzie, Tennessee, is a Christian institution committed to academic excellence and personal growth. Offering a diverse range of undergraduate, graduate, and professional programs, Bethel equips students to lead with purpose and impact in their communities and beyond.